Comments on: Using URL Shorteners on Your Flyer Marketing https://www.printrunner.com/blog/using-url-shorteners/ Quality Printing for Less Wed, 22 Mar 2023 04:47:59 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: PrintRunner https://www.printrunner.com/blog/using-url-shorteners/#comment-7662 Tue, 13 Aug 2013 23:56:36 +0000 https://www.printrunner.com/blog/?p=5056#comment-7662 In reply to Andrew Harasewych.

Perhaps it makes more sense in the context of short term campaigns and how willing you are to risk the URL shortener company going out of business in the meantime. Thanks for reading, Andrew!

]]> By: Andrew Harasewych https://www.printrunner.com/blog/using-url-shorteners/#comment-7651 Sat, 10 Aug 2013 05:49:15 +0000 https://www.printrunner.com/blog/?p=5056#comment-7651 This is terrible advice.

Not only are CTRs ALWAYS lower on commercial short URLs like bit.ly, but when that company goes out of business, all of your old marketing is useless and holds no value whatsoever.

Not to mention the decrease in SEO power if someone links using that short link instead of your own URL.

Tracking is nice…. but not worth the loss in effectiveness.

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